Interviewing experts
This
is where the anchor in the news package will ask questions and get the opinions
of either experts in the field or witnesses how saw the actual event. This is
often used to give the viewers more information on the topic or event. Also it
is very typical for only bits of the interview to be shown. The bits that are
shown are often the most interesting and informative bits. In the example I
have chosen we can see the use of interviewing expects. This is shown at 3:58.
We see a man from institutions from fiscal studies, who are talking about the
topic of a later retirement age. The camera is set up in a basic mid shot. By
having it set up in a basic shot, it connotes to the audience that the news
team just wants them to focus on what the expect is saying and wants us to get
as much information as we can out for the interview. As in this interview with
the expect, it is set in an office, which we the viewers are suppose to think
is the expects. By doing this it makes the expect who is being interviewed, look
more powerful and clever. So this then makes the viewers trust his opinion
more, which will reflect the news package as being very informative and
reliable. This will then make the viewers carry on watching the show. In the
interview we only see one set of graphics and that is at 3:58, we see a sort of
name tag appear at the bottom of the screen. It is used to inform the viewer
who is on screen, so from this graphic we learn that the expect is named Paul
Johnson and is from an institutions from fiscal studies. This just gives more
information to the viewers so that they know that the man giving information is
a professional and not just a random guy of the street. This interview that is
in this new package is using a expect that is knowledgeable on the topic and is
not part of the story. By doing this is again makes the viewers feel as if they
are getting professional advice on the topic and all of the information that
they are receiving is true. Also because ITV is
a very developed and wealth company, they have to portray a professional vibe,
to the viewers. So by using expects it shows that they can give the best advice,
and can get professional and posh people to be part of their story.
Report Structure
This
refers to how the new package is ordered. It would normally start with a
summary of the topic and what is actually happening. It would normally then go
into a sign in from the field reported, who would then talk more and give more
information on the topic. Then you would see archive footage, showing typically
the event happening with a voice over in the background. In the example I have
chosen we see a clear report structure. At 2:25 we start off with an animation,
of a women getting older, which ties with the voice over who is saying that we
will have to work still as we get older. We then see archive footage at 2:41 of
a mothers and baby class, and then its goes into an interview of a mother is
will benefit from having the change. By having an interview with sort of an
expect it gives the viewers a firsthand opinion on the matter from the view of
another person. We then get facts communicated to use though the use of graphs
and animations. This is shown at 3:00. This is done so that the viewers can receive
more facts on the topic in a lighter and less academic way, which more people
can benefit from. So by having this, it the story can be understood by the
younger generations, and those who don't like to listen and been told things
directly. After this we then have a voice over talk to use more about the
topic. By having a voice over it makes the show able to show more things at
once. So that the viewers can see different visuals, so that they don't get
bored of looking at a man’s face as he talks. When go to an outside broadcast,
on the anchor, which is summarising the whole news package. By ending on an
outside broadcast with an anchor will make the package seem professional and
formal. The location that he anchor is at is also very important. We see Big Ben
behind him, which makes the story seem important because they are standing next
to an important and popular building. Also right at the end at 4:34 we get a
sign off. By doing this is ends the package and connotes to the viewers that in
the show they will not be talking about that topic again. This also makes the
report structure have an actual structure and order to it, which will make the viewers
feel as if the new package has been given attention. Which will make the viewer
stay watching it. Overall a clear report structure will make the institution
look very professional and will show that they understand what and how a news
package should be put together. In big institutions like ITV and
BBC we will always have a clear report structure.
Mode of address to viewer
In
a new package, the anchor and what is included in the package will always let
of a certain mode of address. The mode of address depends on the story that is
being produced, and the target audience. So for example a new package on sport
will be less formal and more lade back than a news package about politics. The
mode of address will be given on the tone of voice, accent, language complexity
and the types of facts provided. In the example I have chosen the mode of
address is very formal. This is because the voice over that we hear though out
most of the package is from a man with a very posh British accent. Also the
tone of voice we hear from him is just a normal and basic voice with no other
emotion behind it. By having this it makes the viewers think that the news
package is very important and that the news team knows that they are talking
about, because as humans we believe things more when they are told to us by a
posh man, because we associate them to education. Also at 3:06 we hear the term
flat rate payment and at 3:11 we hear the words pension credits. These are
examples of complex terminology, which connotes to the viewers that the news package
knows what they are talking about and that this story is important due to the
complexity of the words. This then makes the viewers pay more attention to the
package.
Link to studio
This
is where a reported who is at another location to the studio is directly talking
to the studio, and answering questions that the anchors in the studio have. It
can be done live or pre-recorded as live. In my example I have found, we
can see at 10:10 the anchor is the studio as "we will go live to our
reported now" By saying live it makes it more interesting because whatever
is happening is happening right at that moment, which add intensity, which
makes it more exciting for the viewers to watch, and it also makes it more
engaging, due to the information being given it up to date and fresh. Also at
10:26 we see the reporter standing in Westminster outside parliament. He is
standing there because the topic of the report is related to the parliament, so
it the location adds authenticity to the report making to more realistic for
the viewers. Throughout the report the camera stays in a mid shot the whole way
though. This is done because the camera operator did not want to take the
viewers attention away from the actual topic of the report. So by the camera
staying still it will connote to the viewers that the reporter and news team
just wants to focus on the actual report rather than making it look good, with
lots of different camera shot. Also because the report is live, it would be
very hard to change shot types, due to there just being one camera filming on
location.
Field reporters
This is when a reporter is sort of embedded in the situation or
event that they are talking about. They are the main anchor of the news
package. The purpose of using a field reported in a new package is so that it
is a much more effective and real way to give the viewers information, so that
they are interested in the situation much more and believe in the facts that
they are given. The anchor in the field report will always dress to suit the
environment. So for example in my example at 1:30 we see the anchor, talking
and he is wearing a helmet and bullet proof vest. He is wearing this for safety
reasons, and also to make the situation and the stuff he is talking about more
real for the viewers. Also at 1:32 the anchor is talking about ground bombs and
how the soldiers have to be highly vigilant. As he is talking about this he is
in front of a solider how is checking out a potential bomb. By doing this it
makes the situations even more believable that there are actual ground bomb
everywhere, and it also engages the viewers into the package more. Also by
reporting next to the situations you are talking about it connotes that you
have a very high level of involvement in the topic. The anchor for this is a
white middle ages man. He is used because he sorts of represents a figure of a
typical solider, which makes him suits the topic and environment he is in. Also
because this is from ITV which is a well developed company with
lots of money, they can afford to send anchors of two places to report from.
You would not typically see a filed reported from cheaper and less developed
new stations, due to not having the money to send people.
Is footage that new uses that was filmed by an ordinary person, to show the viewers what happened in an event, such as an earthquake. They use it, because it is the only footage that they have because, the event happened spontaneously, which means that the news crew was not there to get actual professional footage, to show on air. The actuality footage that is used is often always very poor quality and unsteady. The purpose of using this type of footage is again because it is the only footage that they have to use. Also it makes it more real to the viewers a shows the viewers exactly what happened, in the event, making the viewers fell more sympathy for the people effected, than if it was professionally recorded. The example I have got is from the BBC news on the earthquake that happened in China. The footage goes on for 1:15 seconds and we see many aspects of actuality footage. For example at 0:03 to 0:12 we see CCTV footage of when the earthquake started, and it shows how the people that were affected by the event react to the situations when it hit. At 0:09 we see the CCTV camera begin to shake a lot as the earthquake hits. By showing this it gives the viewers an accurate account of what actually happened and how the people really reacted to the situation. By the viewers seeing this it makes them respond to the situation much more realistically and will be able to feel more sympathetic for the people involved, than if they just heard a news report talk about it and see professional footage that just shows the after meth of the event. Also by using actuality footage it draws in the audience, making them want to keep following the event that is happening, and is a much better style of video to show to inform people on the event.


